Channel Acumen, founded by Chris Archibald, Channel Strategist & Advisor, helps technology companies optimize their channel programs and partner ecosystems.  Chris works with companies ranging from early-stage start-ups to large enterprises to create and execute effective strategies aligning with their business goals and objectives, focusing on driving revenue growth and market share.

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With decades of hands-on experience in channel development and leadership across top SaaS and high-tech companies—including ServiceNow, Genesys, and NVIDIA—Chris understands the complexities of launching, scaling, and evolving partner ecosystems. Channel Acumen works collaboratively with clients to deliver tailored strategies that align with their unique goals, accelerate results, and strengthen partner engagement.

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