Elevating Partner Experience. Accelerating Channel Performance
ABOUT CHANNEL ACUMEN
Channel Acumen helps SaaS and technology companies win with and through partners by treating partner experience as a company-wide discipline—not just a channel function. With more than two decades of channel and sales leadership experience at companies including ServiceNow, Genesys, and NVIDIA, the firm brings a balanced approach that blends strategy, structure, and trusted execution to drive meaningful, measurable growth.
Channel Acumen works with organizations from early-stage start-ups to global enterprises to assess and improve how partners experience the business, redesign partner journeys and programs, and build channel performance capability for channel account managers, channel leaders, and cross-functional teams. The focus is on strengthening how you show up for partners every day—so collaboration is easier, joint execution is sharper, and more opportunities turn into revenue.
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At the heart of every engagement is a simple principle: when trust leads, growth follows. Channel Acumen helps organizations align people, processes, and performance around a genuinely partner-first model—creating ecosystems that earn partner confidence, deepen loyalty, and sustain long-term success.
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SERVICES
• Fractional Channel & Partner Experience Advisory
Senior-level channel and partner experience leadership on a flexible basis to guide strategy, support executive decision-making, and move key initiatives forward. Focused on building a genuinely partner-first model that strengthens relationships, accelerates results, and scales with the business.
• Partner Experience & Channel Performance Assessments
Structured assessments that baseline how partners experience your company and how effectively channel teams operate. Identifies friction points, gaps in partner-facing motions, and opportunities to improve CAM and channel leadership performance—delivering clear, prioritized recommendations.
• Partner Journey & Program Redesign
End-to-end review and redesign of partner journeys and program structures. Focuses on making it easier for partners to engage, co-sell, and grow with you by simplifying requirements, clarifying value, and ensuring programs are felt in the day-to-day partner experience, not just in program guides.
• CAM & Channel Leadership Performance Development Programs
Practical, real-world development for channel account managers and channel leaders. Emphasizes preparation, partner conversations, co-selling motions, and the use of GenAI and tools to sharpen insights—so teams show up stronger in the field and consistently execute against partner-first priorities.
• Partner-First Operating Models & Cross-Functional Alignment
Design and refinement of operating models that align channel, sales, marketing, product, operations, finance, and support around partner experience. Clarifies roles, handoffs, processes, and KPIs so internal teams work together in ways partners can feel—reducing friction and enabling scalable, repeatable growth with and through partner
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Channel Acumen LLC is a registered limited liability company based in California.